José Borghi: the Most Influential Advertisers in Brazilf
José Henrique Borghi is one of the most influential advertisers in Brazil advertising. He was born in Presidente Prudente. Borghi is the founder of the Mullen Lowe agency. He created one of the well-known children campaign, called Mammals of Parmalat. In the campaign, children dress similar to stuff animals and sang popular jingles. One of the most memorable jingle is Saźon made by Zezé di Camargo and Luciano.
While still in high school, Borghi sister took him to a performance at the Castro Neves theatre. His sister hoped that his visit to the theatre would help him decide his career path he wanted to take. His sister plan worked and José Borghi already envisioned himself winning a Cannes lions after seeing the performance of commercial Vts. Borghi graduated from PUC Campinas in Advertising and Propaganda. In the year of 89, he landed his first job at the Standart Ogilvy agency. Over time, the agency Borghi worked for out grew many other agencies. When Léo Burnett opened his own agency, Borghi partnered with Erh Ray. The success of the agency was soon brought by Lowe, which then became Borghi Lowe on December 2006. Borghi then split the presidency with Erh Ray and Borghi on Facebook.
The agency started to gain even more popularity in the domestic and international market. It then emerged with Lowe & Partners and the Mullen group. Which then the name changed to Mullen Lowe and Borghi became the co-CEO along with André Gomes. Borghi soon learn that nothing is given and you have to work hard for everything. From the start of his career, he has worked for many campaigns, such as Honda, Delta Airlines, Globo, American Express and many others. He has also won many award throughout his life. The most prominent awards he has won are: 14 Cannes Lions, 7 London Festival Awards, 15 April Advertising Awards, and the list go on. Borghi was also elected by App in 2009 of the professional of the agency, “Advertiser of the Year” by the Columnists São Paulo and learn more about Borghi.
More visit: https://www.youtube.com/watch?v=CBZUAB2iP5o