It is no secret that Desiree Perez is the secret weapon of ROC Nation. She is the person behind the current business success experienced by Roc Nation and its celebrities. Also, entertainment has become a behemoth and competitive industry, where slackers cannot succeed. The sector requires talented and hard-driving women such as Desiree (Dez) Perez. She is part of the exclusive circle of the shakers and movers of the music and entertainment industry. When it comes to business deals that require critical decisions and high-level of negotiations, Desiree Perez was the one involved. She was preferred by Jay-Z as the right-hand executive because of her attitude, charisma, and confidence. She knows when to jump onto business opportunities that can bring profitability to ROC Nation.
One of the arts of her business deals is sampling. Through sampling, Desiree has managed to help her clients with successful and substantial returns. She even helped Rihanna with the Samsung Collaboration deal. The promotion deal was worth $25 million. The Samsung deal made Rihanna an entertainment superstar and bankable performer. Powerful women always like to congregate together, and this was an indication that Desiree is an influential presence in the inner circle of Rihanna. Rihanna is a superstar, performer, commercial model, and style icon who will continue to be successful so long as Desiree Perez remain to be part of her inner cycle.
According to Desiree (Dez) Perez, it has been a rough road to the top. Nothing is easy. It is just a matter of hard work and dedication. Perez is a tough lady who has managed to overcome the storms that exist in the entertainment industry. She emerged out smarter and stronger. Desiree Perez may be seen rubbing shoulders with big names, but she does not consider herself to be one. The face of ROC Nation might be Shawn “Jay-Z” Carter, but Perez is the heart.