Fabletics Establishes its Market Dominance in the Crowded Sportswear Business
Today, the consumer purchasing power is determined by the crowd factor. Normally, consumers go for a product that is majorly sourced. Fabletics understand this business principle, and they are focused on capitalizing on crowd power to promote their sports gears. They are actively involved in customer promotional programs around the globe. Since its founding in 2013, Fabletics has exhibited impressive market growth.
The brand has seen major fashion brands such as TechStyle Group solicit them for business collaborations. Early this year, the company’s revenue was recorded to be $235 million and they are expecting the numbers to rise before the end of the year. According to Kate Hudson, the brand’s founder, Fabletics massive growth is attributed to positive customer reviews and sourcing by the crowd. The brand is highly dependent on their trusted customers in their promotion, especially long-term active wear subscribers.
Fabletics and Kate’s Achievements
When Kate Hudson was launching Fabletic’s first partnership deal with Demi Lovato, a celebrated pop star, the setting of the event got people confused. It was a beautiful afternoon and Kate walked down the Red Carpet at Beverly Hills Hotel. There were celebs, paparazzi, and everyone that you would expect to attend a Hollywood event; only that the setting was for a different course. In 2013, TechStyle Fashion Group wanted an athleisure brand partner and they approached Kate Hudson. Kate was active in the collaboration as she was involved in all promotional aspects of the deal. Her influence made Fabletics achieve great growth milestones.
This year, they are projecting their sales to reach $250 million. These market numbers are impressive for an actress who didn’t have any entrepreneurial background prior to Fabletics. To beat the massive competition in the sportswear market, Kate Hudson upgraded Fabletic’s customer service unit. They have been able to implement quality data systems to help the company maintain customer relations. Currently, Fabletics enjoy positive and satisfactory business rating from BBB (Better Business Bureau). The bureau highly rates Fabletic’s customer unit as the highlight of their impressive business score.
For you to get the best Fabletics gear, you should be ready to take the Fabletic’s Lifestyle Quiz. This helps you to understand what sportswear to buy. In the midst of the crowded athleisure industry, Fabletics is determined and the future looks bright for them. Doubling up as an actress, Kate Hudson is spirited to expand Fabletics investments and customer market globally.