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Business Consultancy Expert/Advertising Executive

José Borghi: the Most Influential Advertisers in Brazilf

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José Henrique Borghi is one of the most influential advertisers in Brazil advertising. He was born in Presidente Prudente. Borghi is the founder of the Mullen Lowe agency. He created one of the well-known children campaign, called Mammals of Parmalat. In the campaign, children dress similar to stuff animals and sang popular jingles. One of the most memorable jingle is Saźon made by Zezé di Camargo and Luciano.

While still in high school, Borghi sister took him to a performance at the Castro Neves theatre. His sister hoped that his visit to the theatre would help him decide his career path he wanted to take. His sister plan worked and José Borghi already envisioned himself winning a Cannes lions after seeing the performance of commercial Vts. Borghi graduated from PUC Campinas in Advertising and Propaganda. In the year of 89, he landed his first job at the Standart Ogilvy agency. Over time, the agency Borghi worked for out grew many other agencies. When Léo Burnett opened his own agency, Borghi partnered with Erh Ray. The success of the agency was soon brought by Lowe, which then became Borghi Lowe on December 2006. Borghi then split the presidency with Erh Ray and Borghi on Facebook.

The agency started to gain even more popularity in the domestic and international market. It then emerged with Lowe & Partners and the Mullen group. Which then the name changed to Mullen Lowe and Borghi became the co-CEO along with André Gomes. Borghi soon learn that nothing is given and you have to work hard for everything. From the start of his career, he has worked for many campaigns, such as Honda, Delta Airlines, Globo, American Express and many others. He has also won many award throughout his life. The most prominent awards he has won are: 14 Cannes Lions, 7 London Festival Awards, 15 April Advertising Awards, and the list go on. Borghi was also elected by App in 2009 of the professional of the agency, “Advertiser of the Year” by the Columnists São Paulo and learn more about Borghi.

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Advertising Executive

Lori Senecal’s Exclusive Career

Posted by JacobT on

Lori Senecal has been the Global Chief Executive Officer of CP+B since March 2015. She had been the CEO and president of MDC Partners Network which she did not drop even after her new position. Chuck Porter, Co-founder and Chairman of CP+B, stated that Lori had assisted the foundation to become a flexible global agency with an exemplary entrepreneurial foundation. She made a remarkable achievement in October 2015, when she landed American Airlines. Chuck continued to say that Lori has highly contributed to the agency through her smart and effective leadership skills. They are both aiming to develop a leadership team for the next generation. More details can be found on Forbes.

Recently, Danielle Aldrich has been promoted to the position of President of CP+ West. Aldrich was one of the managing directors at CP+B Boulder, alongside the other director. The entrepreneurs who lead the ten offices of this industry are individuals who are passionate about developing the company. This has enabled resources to be well distributed in each region, and this has enabled creative and strategic talent to grow among their client partners. Senegal stated that appointing Danielle to that position was as a result of her ambition to solve business challenges in the boldest, toughest, and most inventive methods.

Lori Senecal is commonly associated with a great personality, alongside her marketing and advertising knowledge. When it comes to the creative advertising methods, she is identified as a pioneer. She solves entrepreneur challenges using innovative technology based solutions. Formerly, she held a position at the Kirshenbaum Bond Senecal as the Global Executive Chairperson. A great trait about her is that she never settles at her comfort zone and she is always seeking to do more. This is one of the factors that result in her success and achievements. When she was the Chairperson of KBS, her skills highly contributed to the company’s growth as she broadened the global vision of the corporation.

Lori Senecal grew up in Montreal and was a last born in a family of four girls. This resulted in much of her parent’s attention being focused on her, as well as from her elder sisters. She later obtained her degree from McGill University. Her exemplary style, unrelenting ability to solve challenges and creative talents are few of her many potentials.

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