Serial entrepreneur and venture capitalist, Chris Burch, wrote an innovative article about tech fashion trends and what to expect in future. According to him, these two industries, despite being quite different from one another, are complimentary in many ways. They have changed and advanced together since the 70s; thus, it makes sense to review past advancements to predict future creations.
The Boombox Evolves into an iPod
The Boombox was an exciting 70s creation that became all the rage among the youth because they could carry around their favorite tunes, record music, and listen to radio stations. In the 80s, it was added to movies’ story lines, which made the devices more popular. Eventfully, this craze led to the invention of the Walkman in the 90s and the iPod ten years later. This clearly shows the interdependence of technology and fashion.
This synthesis of fashion and technology is still continuing today. Fashion designers like Anouk Wipprecht marry the two industries to come up with innovative designs. The Dutch designer sees technology as her playground that rewards her with endless possibilities. Already, Anouk has developed unique products like the DareDroid (drink-making dress) or the Pseudomorphs (self-painting dress).
The Future of Fashion Tech
Advances in fashion have grown from mere apparel to include protective features. A good example is a protective neckwear specially designed for bikers by Terese Alstin and colleague, Anna Haupt. Since bike protection is never considered fashionable, the two designers decided to create neckwear fitted with airbags, which deploy during crashes or impact to protect cyclists’ heads. Another team of designers, Kevin Cannon and Ashwin Rajan, came up with the Frontline Gloves that can be worn by firefighters to aid their hand gesture communication when working.
Designers like SegraSegra and Emma Whiteside use recycling material to make clothes whereas Soledad Martin has found a way to make shoes that charge cell phones as people walk or run in them. Diane Von Furstenberg, a leading fashion designer, showed that fashion is as good an avenue as any to promote technology by incorporating Google Glasses into one of her fashion shows.
Chris Burch is an experienced serial entrepreneur and a successful venture capitalist with many diversified investments in various industries including real estate, technology, and entertainment. He has actively invested in different ventures for almost 40 years. His efforts have contributed to the rise of luxury and tech brands like Poppin, Voss Water, and Jawbone.
While still studying at Ithaca College, Chris Burch started Eagle’s Eye, a joint venture with his brother in which he invested $2,000. Years later, they sold the company to Swire Group for $165 million.