Some people think that fitness is something that they just have to wake up in the morning and start doing. While this might be the case, there is the appropriate wear that should be worn during training. Most people just wear yoga pants or a tracksuit without even wondering how it looks on them. However, there is one gentleman who thought that fitness should be fashionable just like your typical lunch date. His name is Don Ressler, the co-CEO of JustFab Inc., & CEO of Fabletics. He is the entrepreneur behind startups like Intelligent Beauty and its branches. He started his online career consulting with companies and looking for an opportunity to take advantage of the online space.
Mr. Don Ressler started a brand called FitnessHeaven.com, and it was purchased by Intermix Media in 2001. He immediately teamed up with Intermix Media COO Adam Goldenberg, and they formed Alena Media. Both of them, however, left Alena Media after it was acquired by News Corp in 2005 for more than $650 million. They were frustrated because they watched the media conglomerate ignore the successful and profitable business that they had built.
Mr. Ressler thought of the idea of creating fashionable fitness wear, and he came up with the JustFab idea. The company was launched in 2013, and it is now the leading fashion subscription e-commerce site. It is also one of the best lifestyle fashion brands that offer its members a personalized and engaging shopping experience on bizjournals.com. Through Fabletics, he made it possible to integrate active wear in the daily life and also into corporate life. Don helped JustFab to close an $85 million funding for the company. This has led to the company being valued at $1 billion.
Don Ressler is a successful entrepreneur, and he has recently upped the game for Fabletics. He hired Yuchin Mao, who heads the design of women apparel. The company projects that its clothing sales will reach more than $50 million, and also they estimate that ready to wear clothes are going to account for 30 percent of all these sales. Don Ressler has a business philosophy which he emphasizes every time. He says that greatness can only be achieved through creativity, innovation, and teamwork. He practically employs this in his life, and that is why he found a partner Adam Goldenberg. He insists that finding the right partner to grow with is the key at all stages of business. Source: http://www.matrixpartners.com/entrepreneur-stories/adam_goldenberg/