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Fashion and Modeling

Fabletics: Success Through Embracing The Power Of The Crowd

Posted by JacobT on

Fabletics is a very successful brand. Part of the reason for their meteoritic rise has been because they understand there is power in the opinion of the crowd and they know how to leverage that power. Most modern consumers increasingly base their purchasing decisions on online reviews. Fabletics has been able to integrate consumer reviews into their marketing efforts and capitalize on crowd power. The company also listens to and communicates with the countless consumers that post online comments on the brand and its products.

 

The modern consumer no longer trusts traditional marketing. They have much more faith in the opinions of fellow consumers. Savvy brands like Fabletics are capitalizing on this new consumer behavior to drive customer acquisition with review-centric marketing strategies. This has helped the company gain over a million paying members, grow over 200% and generate more than $235 million since its launch in 2013. Embracing user reviews has also helped with customer retention. The Fabletics team understands the significance of online reviews on consumers’ decision-making process and leverages it.

 

A majority of consumers regularly research companies online before doing business with them. Most say negative reviews drive them away from companies while positive reviews attract them to certain brands. Savvy brands like Fabletics realize their online reputation is very impactful and 70% of them have increased the number of user reviews on their websites. Visitors to the sites seem more interested in the reviews that in price comparisons. Great, authentic reviews can improve search ranking, attract more customers and generate more revenue. It shows the great power the crowd wields.

 

Kate Hudson and the team at Fabletics incorporate and address user reviews in both their policies and their product offerings. The company responds to, collects and manages tens of thousands of customer reviews. Although Kate Hudson doesn’t have a business background, she understands the importance of pleasing the customer. She ensures Fabletics products meet the consumers’ expressed desire for stylish, affordable, comfortable, versatile clothing and accessories. The experienced staff behind Fabletics value and rely on repeat customers to drive sales and attract new customers through their reviews and referrals.

 

Kate Hudson’s authenticity, athletic beauty and commitment to empowering women of all shapes and sizes has helped to attract millions of subscribers. Fabletics uses information gathered from these consumers online to refine their products and decide what styles will be offered for sale online and in their stores. Although Kate Hudson remains an actress first and foremost, her work with Fabletics has given her a deeper understanding of the economic boost consumer reviews and the power of the crowd provide. It has taught her how to use information from review sites like Yelp and Trustpilot to make Fabletics more customer focused and responsive.

 

Smart business people know that consumers’ opinions define any brand. Fabletics is run based on data gleaned from their customers direct opinions. The customers tell them what they want and like and by listening to them Kate Hudson and Fabletics have been wildly successful.

Beauty Products/Fashion and Modeling

A New Dimension in Modeling- Nine9

Posted by JacobT on

In the past modeling was considered as a female only affair which was also not taken seriously by most people. Times have changed, and the males are also involved in the modeling industry which has been growing tremendously. The modeling industry has joined with the entertainment industry to deliver the best models in the world. Modeling agencies have been established to recruit and train aspiring models.

Nine9 is one of the modeling agencies in the United States. The modeling agency was founded in 2003 with the aim of recruiting ambitious models. Their mission is to offer aspiring models training which will make them succeed in the industry. The firm trusts that 99% of talent is not well represented and it is their duty to represent the talent. The Nine9 Group uses the latest technology and has devoted staff with more than ten years of experience in advising, booking, and client management. Training with Nine9 has an added advantage;

  • A commission free environment
  • Models are offered talent benefit programs exploiting select businesses in the market
  • Access to national casting and auditions
  • A composite card for both digital and tradition submission
  • An opportunity to interact with others leaders in the industry

Models that have gone through Nine9 agency are grateful, and some of them had the following to say;

Cali C: She was glad that within a few months of joining Nine9, she has been able to learn a lot and the instructors, as well as the photographers, are amazing. She said that her she has started to receive a response from her casting submissions.

Daniel C: since he joined Nine9 he has received several bookings including a background in Untouchable which is Kevin Hart’s new movie.

Lorena C: she is very young, and she has been able to receive attention from the audience which she says it is an incredible feeling. Being at Nine9 Talent Agency has offered her an opportunity to work with I Rock Fashion and Daniel Robert.

Facebook.com/nine9dallas/